ghost-writing, promo-concepts, editing, native ads, digital etc.

Key contractors (event organizers) managing: documents, tickets’ flow, sales support Marketing and content: content, SEO, SMM, promo Achievements: 2016 1st half turnover is 4 times higher then planned, region is on the 3rd place in Russia on profitability, up to 70 % of entertainment content is placed on site.

Branding (naming, logo, motto, brand philosophy, positioning), media-planning, trade-marketing (leaflets, catalogues - texts and composition solutions), SMM

Creating a new virtual goods catalog for kitmall.ru project (online store of goods from China), management, content adaptation and rotation Categories in managing: apparels & shoes, beauty & spa, sports and activity, bijou, watches, intimate goods for adults Content managing: adaptation, SEO, actualization (to fashion trends) Marketing activities: suppliers’ pools and partnership programs Achievements: new catalogue from scratch with a 10-times a total sales growth in six months, Kitmall.ru is stably included in top-10 sites for its goods and special categories.

Operative marketing (weekly and seasonal promo, catalogues, special events, ads) Merchandising and indoor/outdoor- concept development Competitors, consumers, markets’ analysis, bench-marking New super-, hypermarkets opening and promo Site, SMM, loyalty system managing Фchievements: new hypermarket in Yaroslavl in 7 weeks concept-planning and opening (~11 000 sq.m.), new store DIY in Belgorod opening (~ 500 sq.m.), concept restyling.

Strategy, brand development (b2b), positioning, bench-marking Managing of corporative electronic journal concept Analysis and market issues PR, SMM Achievements: site development and rebuilding, corporate style development, redesign and positioning of the products.

Operations of the order-centers in Kaliningrad (distant trading on European catalogues) Concepts of federal branding and creative-concept development creating (as a member of a creating group) Achievements: Maintenance of postal sending of the goods and catalogues through «Pochta Rossii (Russian Post)»

Operative marketing for 5 retail networks: planning, budgeting, creative, branding Analytics: by campaigns, time period, competitors, focus-groups and other issues Merchandising: concepts development for each network, planogramming and control Corporate projects: loyalty systems, sites with internet-shops, sponsorship Achievements: new style and positioning for 3-4 years for each retail network, new format for retail network, opening of more then 3 stores of > 800 sq.m. and more then 15 concept-stores and corners of <50 sq.m., sites’ rebuilding, online help service development and managing.

United ad-policy for all branches and representatives through Russia development Providing of marketing and ad- campaigns in Kaliningrad, new luxury series’ branding Аchievements: new concept-stores of >1000 sq.m. opening (Kaliningrad; Novosibirsk, Yekaterinburg – distantly).

Buying, support (customs, logistics, certification), pricing, control of a trading in retail of clothes and footwear of various brands, including franchise and an exclusive. Negotiations, marketing, ads., control of executors (brand- and ad- managers, merchandiser). Opening both mono- anf multi- brandshopes, stores, corners Achievements: new brands (for region) development (Tom Tailor, Stefanel, Valleverde, Bernardi, Pittarello, Bison, McGregor, Manoukian, etc.), total area of management (stores) is more then 4 000 sq.m.

Operative marketing for retail divisions: Electronics, Professional equipment, Apparels and shoes dept., Computers - planning, budgeting, creative New concepts for shops, creating Achievements: best SAMSUNG concept store 2002 in Rusia (according to Samsung), 60 % sales growth (comparing 2002/2001), competitive retailers’ merger

Direct0marketing, tele-marketing (either in b2c or b2b sectors; b2b– furniture and equipment for conference-halls and cinemas, theaters) Analytics, consumers and competitors issues Operating and trade marketing Achievements: systematization and updating of clients database for b2b, key-clients & key contracts (Mining and Processing Integrated Works, regional cinemas)

advertising

till September 1999 - secretary

economy, managerial

British Council & Morris, Hargrives, McIntire, art and entertainment managementt

Kaliningrad Institut of International Business, special course

Kaliningrad Institut of International Business, special course

Rip-personal, Moscow, special course

Kaunas Technical Institute, Lithuania, course